… And How to Get Started (A Guidebook for Good Things to Come)

Portland, Oregon has some of the most forward-thinking and creative entrepreneurs in the country, and you can see this clearly represented by exceptional branding and graphic design across PDX businesses of all sizes. You’re never too small for great branding, and there’s nowhere that this is more evident than here in Portland.

In fact, the sooner that you can get your visual branding elements where you need them to be (such that they resonate with your vision for the brand and its values), the further along you’ll be on your journey to manifesting your brand into the successful and influential organization that you’ve been dreaming of. But it all starts with one very important step.

Planning, Planning, and More Planning

Just like sitting down to determine your company’s mission statement and values, having a preconceived direction for branding and aesthetics will help to guide your company’s combined efforts in the right direction. It will also be essential for communicating with graphic designers, web marketers, and advertisers, all of which are mandatory for growing your business.

And while the thought of writing a “guidebook” may sound daunting, it’s actually a lot easier than you might think. Let’s break down the most essential pieces of a brand style guide to help you get started:

Logo Placement and Size

Assuming that you already have a beautiful, professionally designed logo at your disposal, all that you’ll need to do is document how you’d like it to appear when published. Below is an example from Facebook, detailing guidelines for their square “f” logo.

brand style guide for pdx business

Facebook’s style guide is available to the public, and is a terrific example to study and reference when creating your own. Another great example is NASA’s iconic branding guidebook from 1976, and of course, it’s pretty much impossible to talk about visual branding without the FedEx logo coming up.


Maintaining consistency with typefaces is really a simple matter, and will do wonders for developing your brand’s recognizability. If you are brand new to the world of typography, it would be wise to select no more than two fonts (that complement each other nicely), and use them exclusively in any content, digital or otherwise, that represents your brand.

Adobe Typekit is a great place to start, offering a wide selection of fonts that are seamlessly integrated into Photoshop and Illustrator, as well as a blog that’s filled with advice and tutorials for beginners.

brand style guide for pdx business


Chances are good that have started to lean toward a few select colors in your branding efforts, and if you’re wise, you’ll have been keeping track of hex codes. These six-digit codes are essentially a very precise password that tells the design software you are using exactly which color you want.

Try using Paletton, a powerful tool for beginners that allows you to pick a root color and will automatically suggest other colors that pair nicely with it. As a bonus, it also displays the hex codes of each color for easy reference.

brand style guide for pdx business

Guide the Way!

Now that you’ve got a general idea of how to put a style guide together, it’s time to put this plan into action. Follow these tips and your brand will be one step closer to the household name it’s meant to be. And if you need any help telling your brand’s story, please don’t hesitate to reach out. NOVEL is ready to help you craft your story!

Published by Matty Byloos

Matty Byloos is the founder of NOVEL Creative Agency. Fiction writer, editor, content development specialist, lover of the written word and more, Byloos has worked in SEO and web development since 2006. He's written about every kind of subject under the sun, for clients both large and small. Together with his partner Carrie Seitzinger, he publishes NAILED Magazine from Portland.

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