Standing Out From the Crowd With Compelling Visuals

If you want your small business to exist in the digital era, it almost certainly needs an online presence. If you want it to grow in the digital era, that presence needs to be exceptional.

Whether it’s a web page, social media feed, blog, or even something as simple as a Yelp listing, using professional photography has huge potential to increase consumer interest and to make your business stand out among competitors. Here’s why.

Images Get Attention

Visual content is more than 40 times more likely to be shared on social media than other types of content. This means that if you are currently putting any time at all into Facebook, Twitter, or other social channels, you’ll see exponentially faster growth on these platforms by posting beautiful visual content.

Image-based content is such a recognizably powerful asset that 39% of digital marketers believe that more of their budget should be allocated to the acquisition or creation of compelling visual assets.

Bad Photography Hurts Your Business

Even if you’re not much of a visual thinker and have a hard time distinguishing a good photo from a bad one, there are plenty of folks who are quick to point out bad marketing photography, and will easily write off companies representing themselves with it.

professional marketing photography studio

Good Photography Grows Your Business

Just like a good logo and the usage guidelines that go along with it, high-quality, consistent photographs with a recognizable and unique look will build brand awareness and allow you to effectively communicate with your growing customer base.

Swimming With the Big Fish

You know that your product is better than your competitor’s, but stock images and smartphone photography just won’t get the message across. This is especially true when you consider the fact that many of your bigger competitors spend huge amounts of time and money making their products look superior.

Fast food giant McDonalds’ advertising is a great example of the effectiveness of high-quality photography. The process of creating those images is an expensive, laborious process, but they’ve kept it up for decades because it works.

Taking the Next Step

Once you’ve identified how a photographer can best help you and your business, the next step is finding one who is reputable, cost-effective, and an expert at what they do. You can certainly hire a freelancer, but be warned that navigating the world of freelance photographers is risky to say the least, as you can quickly end up overcharged for images that don’t deliver.

A safer route would be to work with an established creative agency that specializes in high-performance marketing photography, with heaps of stunning images in their portfolio. And if you find yourself looking for someone who fits that description, don’t hesitate to get in touch with us at NOVEL Creative Agency today!

Published by Matty Byloos

Matty Byloos is the founder of NOVEL Creative Agency. Fiction writer, editor, content development specialist, lover of the written word and more, Byloos has worked in SEO and web development since 2006. He's written about every kind of subject under the sun, for clients both large and small. Together with his partner Carrie Seitzinger, he publishes NAILED Magazine from Portland.

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1 Comment

  1. Thanks for helping me understand how professional photography will help boost our business. My favorite part is when you said that high-quality photographs that are eye-catching can make potential customers know your brand more. With that in mind, I will have to suggest to my business partner that we hire a photographer to help us take photos of our work that we can post on our social media page and on our shop. Actually, we are just starting our clothing shop this month, so this tip will really help us get our brand known in town. Thanks!

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