The Fundamentals of Keyword Research Part 1

Understanding How Keyword Research Works

Keyword research is one of the very basic, foundational aspects of web content development. It’s also one of the most important and often overlooked techniques that a business owner can employ in order to get “the right kind” of visitors to your website.

Keyword research can also be a useful tool to learn more about your customers. After all – knowing what your customers are searching for is one of the easiest ways to understand the kind of products they want, and exactly how they find them online. Continue reading “The Fundamentals of Keyword Research Part 1”

Common Questions About Website Redesign

Maybe You Were Too Nervous to Ask…

Recently, we had a prospective client come to us to inquire about a website redesign. She had some fairly basic questions, but we quickly realized that behind the questions was a general lack of awareness around how the website design process works, what parts of the work she would come to “own,” and how long things take to get done. After we’d sent the email back to her with our responses, we thought — hey! this might be helpful to a whole bunch of people out there! So here you are — a few common questions about website redesign, development and SEO, and their answers, below. Continue reading “Common Questions About Website Redesign”

Top 10 Ways to Increase Traffic to Your Company’s Blog

Back to Basics: Content Marketing 101.

We all want to increase traffic to our corporate blogs. After all, that’s where we keep our clients informed and coming back to learn more about our industry and products. In this post, we’ll take a look at ten basic but effective ways to increase traffic to your company’s blog. Continue reading “Top 10 Ways to Increase Traffic to Your Company’s Blog”

How to Take Your Marketing Business on the Road

Managing Your Marketing Business: Making Travel Plans.

It’s important to see the world, to take on new perspectives, to open up one’s mind and one’s business to things abroad. But if you run your own marketing business, especially one that demands your exclusive presence for client and project maintenance — how will it ever be possible for you to get away?

If you run a small SEO business, chances are you do a few things for a few different clients, and maybe you have a bit of help from a partner or an intern, but you might not have a person into whose hands you can safely entrust your entire empire. With the benefit of contract and work-for-hire freelance help, you can wear a bunch of hats while doing SEO. But is there any travel possibility in your future?

Continue reading “How to Take Your Marketing Business on the Road”

Testimonials From Our Clients

No One Says It Better Than the People We’ve Helped

Read a few testimonials from our lovely clients, past and present.

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Matty is a dream partner! I’ve had the pleasure of working with Matty (and NOVEL) for nearly a year, collaborating on hundreds of content pieces. The quality of his work is top-notch, and I’m always confident that projects will be delivered on-time (or early) in a ready-to-publish format. Matty is consistently responsive in a friendly, professional manner. Ridiculously organized, detail-oriented, highly proactive and creative are just a few other ways to describe his work ethic. It’s apparent that his priority is exceeding expectations for his clients.

From Christine Demos, Content Marketing Specialist at | Projects: Ongoing Content Development

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“I’ve had the pleasure of working with Matty and his team for over 4 years and on so many different and challenging projects I can’t begin to count. I’ve thrown Matty some seriously challenging and sometimes outrageous amounts of work over the years, and I have yet to be disappointed. Given the breadth and diversity of projects I’ve worked with him on, I can say with confidence that he and his team are hands down one of the most responsive, detail oriented and talented creative groups out there.”

From Mark Fillmore, Sr. Director of SEO at Elite SEM | Projects: Ongoing Content Development

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“Matty and his team of writers always put together quality work and are able to do so for a broad range of subjects for various clients. He is great at meeting deadlines and it is not uncommon to get the work before the date it is due. He and his team are very dependable, and I would recommend him to anyone in need of a content writer.”

From Nic Jolin, Content Editor at The Search Agency, Inc. | Projects: Ongoing Content Development

Continue reading “Testimonials From Our Clients”