Blog : engagement and social media marketing

Storytelling and Engagement: The 2 Pillars of Social Media Marketing

Storytelling and Engagement: The 2 Pillars of Social Media Marketing

How Convincing Is Your Story?

By trade, I’m a writer.

Check that. Really, when it all comes down to it, I’m a novelist.

I labor away, slaving over the keyboard every day that I possibly can, trying to create music out of language. That’s the art of it. Storytelling, the broader brushstrokes that comprise a narrative arc, well, that’s another story. But you’d have to think — if I can just make every single sentence sing the way I want it too, then the larger project will also sing, won’t it? Not necessarily.

Whatever form I’m trying to shape my words into, and what’s at stake underneath all the effort, is always this simple: I am trying to convince you of something. In my novel, maybe I want you to cry. Or I want you to laugh. In one paragraph or on a single page, maybe I want to teach you something that I think is important, some truth that I’ve been lucky enough to learn.

In the real world and through this marketing agency, we also spend a lot of time and effort, crafting messages for clients. And what’s always at stake? The exact same thing.

We are trying to help those businesses convince their audience of something specific.

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