Scotts Pressure Wash
Many successful companies that have been around for several years find that after a while, their marketing materials no longer perfectly tell their story. In time, procedures become more modernized, new services are added, and technology evolves. When this happens, the first place to dramatically show its age is typically the website. So a complete overhaul, from the standpoint of both design and content, is often demanded.
When power cleaning industry giants Scotts Pressure Wash found themselves in this exact situation, we were called in to take the complex industry-focused language, and make it human again. Describing technical processes like dry ice blasting in a way that sounds rich and understandable is certainly not easy, but well worth the challenge.