Beaumont Vision: Boutique Eyecare

The intersection of optometry and boutique eyewear is, on the one hand, well-trod ground — a competitive marketplace full of choosy consumers. But it’s also a very delicate space, where having the right frame in stock can make all the difference for a boutique eyecare business. After all, the face is often the first thing we see, so eye glasses have to hit the mark.

And really, the website in a vertical like this is synonymous with the very product that the business sells. If a customer can’t trust the style, aesthetics, and professionalism of the business from the homepage, why would they ever trust the doctors and opticians who work there? For Beaumont Vision, a boutique optical shop in NE Portland, this was the challenge: make it serious, sophisticated, fun, bold and alive — all the qualities people look for when they shop for frames.

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Beaumont Vision came to us, ready to take their web presence into the future — and tasked us with creating something sleek and visionary, sophisticated yet simple for their clients to use. We broke down the key components of the business, from the optometry side that deals with major eye conditions and appointment setting, to the aesthetics and design side, that focuses on high quality eyewear, and stylish, contemporary frames.

On the website, we created a tool that makes it easy for patients to use the site for the purpose of re-ordering contacts. We also set up a company blog for BV, so that the business and doctors could stake their claim as being industry thought-leaders, delivering monthly articles that are intelligent, insightful and newsworthy.


“We placed our website and social media marketing needs into the hands of Matty and Carrie with Novel Creative Agency (then, Smalldoggies Omnimedia) back in 2012, and all of us at BV couldn’t be happier!

We first began our relationship by building a more attractive and content-rich website. The process was seamless and fun as we worked one on one with Matty and Carrie to tailor our online presence just right for our medical practice and eyeglass boutique.

By using consistent blog posts that worked to educate our patients, to significantly increasing our search engine rankings and social media reach, working with Novel Creative Agency has been  well worth our investment!

— Shenyah Webb-Klaras, Office Manager and Lead Optician, Beaumont Vision

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