Beaumont Vision: Boutique Eyecare
The intersection of optometry and boutique eyewear is, on the one hand, well-trod ground — a competitive marketplace full of choosy consumers. But it’s also a very delicate space, where having the right frame in stock can make all the difference for a boutique eyecare business. After all, the face is often the first thing we see, so eye glasses have to hit the mark.
And really, the website in a vertical like this is synonymous with the very product that the business sells. If a customer can’t trust the style, aesthetics, and professionalism of the business from the homepage, why would they ever trust the doctors and opticians who work there? For Beaumont Vision, a boutique optical shop in NE Portland, this was the challenge: make it serious, sophisticated, fun, bold and alive — all the qualities people look for when they shop for frames.