Blog : Social Media

5 Tips to Take Your PDX Business’s Instagram Feed to the Next Level

5 Tips to Take Your PDX Business’s Instagram Feed to the Next Level

Capturing Your Brand’s Story, One Square at a Time

There are few platforms that can grow an organic audience as quickly and effectively as Instagram. Everyday, hundreds of millions of users log into Instagram and actively search for new content to consume. Putting your brand’s content within reach is the first step toward getting those users engaged, and fostering relationships that result in new leads, customers, and/or clients.

The vast majority of small business owners (especially here in Portland) fully understand the marketing potential of a killer Instagram feed. The problem is that unless you live and breathe photography and social media, it will be difficult to compete with those who do.

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5 Easy Ways to Grow Your Followers on a Company Google+ Page

5 Easy Ways to Grow Your Followers on a Company Google+ Page

Why Do I Need to Grow My Google+ Followers?

In this day and age, social media platforms are a must — that’s not news. Within the new marketing landscape, Google+ has become one of the more essential platforms to utilize, especially for a business. Why, you may ask? The answer is simple: because it’s a part of Google and Google is a major search engine, with near-total control over what businesses show up in the SERPs. Keeping that logic in mind, a better Business Google+ page will likely help brands to rank better in search results — at the very least, their brand page on Google+ will rank!

Since Google+ is basically still Google, the activity of your business’s page will directly affect your search results. This means that every +1, comment, share, and review will carry a lot of weight with your site’s relevancy. Even if your time on Google+ has felt a lot like yelling into a deep, empty canyon, spending some time on the platform still matters — but how much is anyone’s exact guess.

So how do you generate some healthy, productive interaction on Google Plus? Here are a few tips to creating more activity on your Google+ page.

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Storytelling and Engagement: The 2 Pillars of Social Media Marketing

Storytelling and Engagement: The 2 Pillars of Social Media Marketing

How Convincing Is Your Story?

By trade, I’m a writer.

Check that. Really, when it all comes down to it, I’m a novelist.

I labor away, slaving over the keyboard every day that I possibly can, trying to create music out of language. That’s the art of it. Storytelling, the broader brushstrokes that comprise a narrative arc, well, that’s another story. But you’d have to think — if I can just make every single sentence sing the way I want it too, then the larger project will also sing, won’t it? Not necessarily.

Whatever form I’m trying to shape my words into, and what’s at stake underneath all the effort, is always this simple: I am trying to convince you of something. In my novel, maybe I want you to cry. Or I want you to laugh. In one paragraph or on a single page, maybe I want to teach you something that I think is important, some truth that I’ve been lucky enough to learn.

In the real world and through this marketing agency, we also spend a lot of time and effort, crafting messages for clients. And what’s always at stake? The exact same thing.

We are trying to help those businesses convince their audience of something specific.

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