Understanding Keywords in Context
When you’ve learned what you need to know about keyword optimization, and you have a pretty solid grasp of how to navigate keyword research tools, you’re ready to take a look at how the keywords actually impact the search engine’s “reading” of a blog or an article on your site. To start, let’s take a look at how you actually use those high-value keyword phrases within the body of an article.
The context in which you place your keywords is also very important, because using a keyword phrase in various contexts will enable it to be more widely searchable, and by default, more clickable. By presenting the keywords in various contexts, you promote your company’s product honestly and respect your client’s intelligence.
When you create content for your site, use variations of your main keyword phrases, as well as synonyms in order to vary your SEO-based content. Make sure the keyword is always relevant to the information within which it is presented.
Keyword Research Tools
Search Engine Optimization by nature is a finicky beast, and the parameters of SEO change rapidly, so constant experimentation and improvement are often necessary. You can collect data via search ads, and from relevant content that major search engines suggest on various sidebars. When you collect data via search ads, you access what the customer is actively searching for. This means you improve your searchability based upon hard numbers and customer preference.
By collecting data from sidebar content analysis, you can see the type of content your customers are searching for, and what search engines like Google are suggesting for them. This, in turn, can provide you with even more information from which to evaluate your client’s needs and tendencies.
Understanding How Keyword Research Works
Keyword research is one of the very basic, foundational aspects of web content development. It’s also one of the most important and often overlooked techniques that a business owner can employ in order to get “the right kind” of visitors to your website.
Keyword research can also be a useful tool to learn more about your customers. After all – knowing what your customers are searching for is one of the easiest ways to understand the kind of products they want, and exactly how they find them online.
How to Properly Optimize Your Article Titles.
Strong article titles generate traffic; it’s that simple. Long-term traffic from the search engines, short-term traffic from link bait articles with juicy headlines – great article titles with your keywords included will bring in visitors. Part of this is the obvious take that comes from the world of journalism — you have to have a great headline in order to grab hold of your readers.