Blog : Marketing

Why Professional Photography Gives Your Business a Competitive Edge

Why Professional Photography Gives Your Business a Competitive Edge

Standing Out From the Crowd With Compelling Visuals

If you want your small business to exist in the digital era, it almost certainly needs an online presence. If you want it to grow in the digital era, that presence needs to be exceptional.

Whether it’s a web page, social media feed, blog, or even something as simple as a Yelp listing, using professional photography has huge potential to increase consumer interest and to make your business stand out among competitors. Here’s why.

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Why Your Portland Business Needs a Brand Style Guide…

Why Your Portland Business Needs a Brand Style Guide…

… And How to Get Started (A Guidebook for Good Things to Come)

Portland, Oregon has some of the most forward-thinking and creative entrepreneurs in the country, and you can see this clearly represented by exceptional branding and graphic design across PDX businesses of all sizes. You’re never too small for great branding, and there’s nowhere that this is more evident than here in Portland.

In fact, the sooner that you can get your visual branding elements where you need them to be (such that they resonate with your vision for the brand and its values), the further along you’ll be on your journey to manifesting your brand into the successful and influential organization that you’ve been dreaming of. But it all starts with one very important step.

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4 Rules to Consider When Building Out Your Social Media Presence

4 Rules to Consider When Building Out Your Social Media Presence

We Live in the Age of Social… for Now

For businesses that are brand new, getting established online can be a daunting experience. And it doesn’t get that much easier for older businesses that are only just beginning to engage with an audience online. And last, if you’ve had an active presence but you don’t quite know how to take your brand to the next level, yet again, social media looks a lot like a puzzle that’s really tough to figure out.

But it isn’t. After all, the real world analogues are there to be learned from, and well worth paying attention to.

For example, if there are several different types of places where a person can socialize and be seen — let’s say, restaurants, places of worship, bars, local organizations like Rotary Club, fraternal organizations like the Elks, charity fundraisers, gyms and fitness centers, on and on — you’d be hard pressed to have a presence in every single one of those places. Good luck having a successful relationship or even a job, given how many different directions you’d be getting pulled in all at once.

And social media? It’s really no different. Read on for a few clues as to how to build out your brand’s social media presence.

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How to Take Your Marketing Business on the Road

How to Take Your Marketing Business on the Road

Managing Your Marketing Business: Making Travel Plans.

It’s important to see the world, to take on new perspectives, to open up one’s mind and one’s business to things abroad. But if you run your own marketing business, especially one that demands your exclusive presence for client and project maintenance — how will it ever be possible for you to get away?

If you run a small SEO business, chances are you do a few things for a few different clients, and maybe you have a bit of help from a partner or an intern, but you might not have a person into whose hands you can safely entrust your entire empire. With the benefit of contract and work-for-hire freelance help, you can wear a bunch of hats while doing SEO. But is there any travel possibility in your future?

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Testimonials From Our Clients

Testimonials From Our Clients

No One Says It Better Than the People We’ve Helped

Read a few testimonials from our lovely clients, past and present.

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Matty is a dream partner! I’ve had the pleasure of working with Matty (and NOVEL) for nearly a year, collaborating on hundreds of content pieces. The quality of his work is top-notch, and I’m always confident that projects will be delivered on-time (or early) in a ready-to-publish format. Matty is consistently responsive in a friendly, professional manner. Ridiculously organized, detail-oriented, highly proactive and creative are just a few other ways to describe his work ethic. It’s apparent that his priority is exceeding expectations for his clients.

From Christine Demos, Content Marketing Specialist at Homes.com | Projects: Ongoing Content Development

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“I’ve had the pleasure of working with Matty and his team for over 4 years and on so many different and challenging projects I can’t begin to count. I’ve thrown Matty some seriously challenging and sometimes outrageous amounts of work over the years, and I have yet to be disappointed. Given the breadth and diversity of projects I’ve worked with him on, I can say with confidence that he and his team are hands down one of the most responsive, detail oriented and talented creative groups out there.”

From Mark Fillmore, Sr. Director of SEO at Elite SEM | Projects: Ongoing Content Development

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“Matty and his team of writers always put together quality work and are able to do so for a broad range of subjects for various clients. He is great at meeting deadlines and it is not uncommon to get the work before the date it is due. He and his team are very dependable, and I would recommend him to anyone in need of a content writer.”

From Nic Jolin, Content Editor at The Search Agency, Inc. | Projects: Ongoing Content Development


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