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Storytelling and Engagement: The 2 Pillars of Social Media Marketing

Storytelling and Engagement: The 2 Pillars of Social Media Marketing

How Convincing Is Your Story?

By trade, I’m a writer.

Check that. Really, when it all comes down to it, I’m a novelist.

I labor away, slaving over the keyboard every day that I possibly can, trying to create music out of language. That’s the art of it. Storytelling, the broader brushstrokes that comprise a narrative arc, well, that’s another story. But you’d have to think — if I can just make every single sentence sing the way I want it too, then the larger project will also sing, won’t it? Not necessarily.

Whatever form I’m trying to shape my words into, and what’s at stake underneath all the effort, is always this simple: I am trying to convince you of something. In my novel, maybe I want you to cry. Or I want you to laugh. In one paragraph or on a single page, maybe I want to teach you something that I think is important, some truth that I’ve been lucky enough to learn.

In the real world and through this marketing agency, we also spend a lot of time and effort, crafting messages for clients. And what’s always at stake? The exact same thing.

We are trying to help those businesses convince their audience of something specific.

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4 Rules to Consider When Building Out Your Social Media Presence

4 Rules to Consider When Building Out Your Social Media Presence

We Live in the Age of Social… for Now

For businesses that are brand new, getting established online can be a daunting experience. And it doesn’t get that much easier for older businesses that are only just beginning to engage with an audience online. And last, if you’ve had an active presence but you don’t quite know how to take your brand to the next level, yet again, social media looks a lot like a puzzle that’s really tough to figure out.

But it isn’t. After all, the real world analogues are there to be learned from, and well worth paying attention to.

For example, if there are several different types of places where a person can socialize and be seen — let’s say, restaurants, places of worship, bars, local organizations like Rotary Club, fraternal organizations like the Elks, charity fundraisers, gyms and fitness centers, on and on — you’d be hard pressed to have a presence in every single one of those places. Good luck having a successful relationship or even a job, given how many different directions you’d be getting pulled in all at once.

And social media? It’s really no different. Read on for a few clues as to how to build out your brand’s social media presence.

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Common Questions About Website Redesign

Common Questions About Website Redesign

Maybe You Were Too Nervous to Ask…

Recently, we had a prospective client come to us to inquire about a website redesign. She had some fairly basic questions, but we quickly realized that behind the questions was a general lack of awareness around how the website design process works, what parts of the work she would come to “own,” and how long things take to get done. After we’d sent the email back to her with our responses, we thought — hey! this might be helpful to a whole bunch of people out there! So here you are — a few common questions about website redesign, development and SEO, and their answers, below.

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Top 10 Ways to Increase Traffic to Your Company’s Blog

Top 10 Ways to Increase Traffic to Your Company’s Blog

Back to Basics: Content Marketing 101.

We all want to increase traffic to our corporate blogs. After all, that’s where we keep our clients informed and coming back to learn more about our industry and products. In this post, we’ll take a look at ten basic but effective ways to increase traffic to your company’s blog.

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How to Take Your Marketing Business on the Road

How to Take Your Marketing Business on the Road

Managing Your Marketing Business: Making Travel Plans.

It’s important to see the world, to take on new perspectives, to open up one’s mind and one’s business to things abroad. But if you run your own marketing business, especially one that demands your exclusive presence for client and project maintenance — how will it ever be possible for you to get away?

If you run a small SEO business, chances are you do a few things for a few different clients, and maybe you have a bit of help from a partner or an intern, but you might not have a person into whose hands you can safely entrust your entire empire. With the benefit of contract and work-for-hire freelance help, you can wear a bunch of hats while doing SEO. But is there any travel possibility in your future?

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