Feeding the News Beast (and Why You Need to Do It)
Your blog is a major part of your business; it attracts and keeps followers, gives your customers information and immediate updates about your products, and serves as a social media stream for your customers. For this reason, it is necessary to get important blog updates into Google News, which is meant to keep the world updated on current events.
On one side, Google News is primarily a news source, meant to promote quality journalism. On the other side, your blog should probably do more than just promote your products. So why not use it to offer your customers valuable information about things going on in your industry, and other news that pertains to your business? With that in mind, here are a few things Google News may help you with.
Congratulations! Your Blog Is a Baby Boy!
Having a blog is like having a baby – you have to watch over it, feed it, and monitor its needs. Feeding your blog baby means generating interesting and relevant content fairly frequently, which can be downright exhausting.
Of course, you could hire a babysitter, or you could try any one of these ten ways to generate your blog content easily. And you won’t have to buy a baby monitor at all! Read on for some super creative ways to maximize the ease with which you get those corporate blog posts up and out into the world, representing your brand and extending your business’s message.
Understanding Keywords in Context
When you’ve learned what you need to know about keyword optimization, and you have a pretty solid grasp of how to navigate keyword research tools, you’re ready to take a look at how the keywords actually impact the search engine’s “reading” of a blog or an article on your site. To start, let’s take a look at how you actually use those high-value keyword phrases within the body of an article.
The context in which you place your keywords is also very important, because using a keyword phrase in various contexts will enable it to be more widely searchable, and by default, more clickable. By presenting the keywords in various contexts, you promote your company’s product honestly and respect your client’s intelligence.
When you create content for your site, use variations of your main keyword phrases, as well as synonyms in order to vary your SEO-based content. Make sure the keyword is always relevant to the information within which it is presented.
Keyword Research Tools
Search Engine Optimization by nature is a finicky beast, and the parameters of SEO change rapidly, so constant experimentation and improvement are often necessary. You can collect data via search ads, and from relevant content that major search engines suggest on various sidebars. When you collect data via search ads, you access what the customer is actively searching for. This means you improve your searchability based upon hard numbers and customer preference.
By collecting data from sidebar content analysis, you can see the type of content your customers are searching for, and what search engines like Google are suggesting for them. This, in turn, can provide you with even more information from which to evaluate your client’s needs and tendencies.
Understanding How Keyword Research Works
Keyword research is one of the very basic, foundational aspects of web content development. It’s also one of the most important and often overlooked techniques that a business owner can employ in order to get “the right kind” of visitors to your website.
Keyword research can also be a useful tool to learn more about your customers. After all – knowing what your customers are searching for is one of the easiest ways to understand the kind of products they want, and exactly how they find them online.